About Me

Rob Watson - Digital Marketing Consultant & Trainer

What gets someone's attention and makes them want to buy? Having worked in marketing since 1996, I'm as fascinated by that question as I ever was.

The rapid emergence of Digital Marketing has transformed marketing forever. Now you can deploy campaigns quickly, easily and cheaply and get real-time, detailed results.

As a Digital Marketing consultant I can help you find customers online. I like to work in a simple, Plain English way and pride myself on my ability to simplify things for my clients.

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Experience

For years I managed large campaigns in print media. I did this across the Financial Services, Insurance, Utilities and Telecoms sectors.

In all of these roles numbers were king - the number of calls, enquiries, quotes or sales was measured daily - sometimes even hourly.

This obsession with numbers helped me take naturally to all things digital. I've worked on digital projects since 2003 and worked with clients on freelance projects since 2009.

I've been a full-time consultant since 2016 and worked as a marketing tutor since 2005.

My tutoring work gives me regular exposure to different industries. I believe it's one of the biggest reasons that I can explain digital to people in Plain English.

Education

I got a degree in Marketing in 1999. This makes me one of that rare breed of people that actually use their degree on a daily basis!

I went on to gain a Postgraduate Diploma in Marketing and the Diploma in Digital Marketing - both from the CIM.

In my profession though, education is never-ending. The pace of change means that I couldn't do what I do without constant personal development.

I subscribe to many blogs and podcasts, regularly attend conferences and where necessary undertake specific training before I offer a service to clients. Every week I schedule time just to catch up on blogs and podcasts.

This mix of formal and informal education gives me a deep understanding of business and strategy, plus up-to-the-minute knowledge in how to implement campaigns.

What's the best way for your business to run effective Digital Marketing?

Digital Marketing is experiencing a significant skills shortage in the UK. It's vital that you get the right skills and knowledge into your business, as these skills will only continue to be in demand. I can help you achieve this and I'm flexible to work in the way that best suits you.

I'm always happy to help you in the way that best suits your budget and resources. For some clients I work on a retained basis because that's simple and transparent for them. If you want to build the skills of your own marketing team rather than be dependent on a consultant or agency, that could be best for your business in the long-term.

Here are the main ways that I work with clients:

Done for you

Most of my clients just want me to do their marketing for them.

I work with you to understand your business, give you some recommendations. Then I implement them and report back regularly on progress.

We'll typically work on a retainer basis and agree the actions for each month.

Done with you

You may already have your own marketing staff. If so, you might not want the cost of a retainer contract with me.

Instead, I can work with your team on specific projects on a short-term basis. This will build the skills of your team at a more manageable cost.

Done by you

Your marketing team might need in-depth training in specific skills such as SEO or AdWords so that they can manage these activities on their own, quickly.

I can provide training for them, either as an in-house course at your premises, or as part of a scheduled course with other delegates.

Quote

Get in Touch

However you prefer to work, get in touch and we can discuss the most cost-effective way for you to grow your business through Digital Marketing activity.

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I've written and contributed to features on websites including:

A few words from my clients

"Great support from Rob with our online marketing strategy. Consistent leads and positive Google ranking are now being achieved! Thanks Rob"

Gwyn Evans

Partner, Lighthouse Risk Services LLP

"Rob was central in shaping the digital strategy across our group. At the outset we had a fairly minimal digital presence. However, thanks to him we now project a much better image online, have a good level of awareness across social media and a healthy level of leads generated through our website. I was impressed by his knowledge of different digital channels and I'm happy to recommend him."

Nick Houghton

Managing Director, JM Glendinning Group

"Rob provided us with great advice/input and then delivered exactly what he promised in the timeframe required. I highly recommend him."

Neil Forrest

Director, Professional Insurance Training

"Rob has helped us on a number of digital projects we had in the pipeline. We've really valued his input and he's brought fresh ideas and clarity to those projects to help us bring them to completion."

Roger Potts

Chairman, Bridge Insurance Brokers

"Rob is a true professional, he does what he says he will in the timeframe you give him and adds a little bit more too. He is great at looking at the bigger picture and seeing how everything will work together, he thinks ahead strategically and joins a team well looking out for other members."

Rachel Gough

Director, Inspired Marketing

Contact Me

If you need any help with Digital Marketing, send me a message or call me on 01484 768800. The more you can tell me about your business and what you're trying to achieve, the easier it is for me to help you.

If you have a website already, make sure you send me a link so I can take a look at it before I get back to you.

I look forward to hearing from you.