Facebook Ads Management
Facebook Ads let you laser-target your ideal customer, right at the start of the buying process
If Google can provide you relevant content just by knowing which words you keyed in, just imagine what Facebook could do! Facebook knows a lot about its users - their gender, age, location, relationship status, favourite bands and TV shows, the list is pretty much endless. Just think how targeted your ads can be on a network like Facebook that knows so much about people.
'Can't I just reach people with free Facebook posts?'
Yes you can, but the proportion of people who 'liked' your page that will actually see your free updates is typically down to about 5-10%. Reaching lots of people on Facebook now means paying for the privilege. But it's not all bad news.
Firstly, you can start small and click costs are still relatively cheap. Secondly, by paying for ads instead of a free post, you get to choose exactly the kind of people who see it.
Let's say for example you want to target 18-45 year old females within 20 miles of each of your 3 locations who are self-employed and have a family. Precise targeting like that is simple on Facebook.
'So how do I succeed with Facebook Advertising?'
Well it all starts by looking at your ideal customers and what they look like in terms of age, gender, location and interests. You may have several different groups of them that you want to target with different messages. Then ask yourself what you want them to do in response to your ad. It could be as simple as clicking to find out more, or it could be completing a form, replying to a message, watching a video or more.
Then it's time to look at the people you already know about. If you have an email list of customers or prospects, you may be able to display ads to them too, and you can even target people who visited your website with a follow-up advert.
'So where do I begin with Facebook Advertising?'
Get in touch and we can discuss your business and those ideal customers you want to target. It's important that you focus on your objectives first. As long as your ideal customers are on Facebook, it's then just a matter of finding the best way to reach them.
There are several ad formats, different ways people can respond and you can even select which devices your ads appear on. So once you've figured out who you want to target, you can build the campaigns around those goals. The Facebook platform is really flexible to what you want to achieve, and you won't be short of options!